Welcome to the
International Centre for Corporate Marketing Studies
Synthesising of organizational or corporate-level concepts such as organizational identity, organizational branding, corporate branding, corporate identity, corporate communications and corporate reputation offers the promise of a critical breakthrough in the conceptualisation of organizations, institutions, bodies, places, cities and countries by marketing and other scholars: thus the need to raise the umbrella terms of corporate marketing and organizational marketing.
The Centre also provides a list of Corporate Marketing and related Journal papers, as identified by the centre for relevance under publications and abstracts.
News
The Journal of Business Ethics announces a call for papers via a special issue focussing on the interfaces among corporate ethics, corporate marketing and corporate social responsibility (CSR).
Over the last two decades there has been increased academic and practitioner interest in the corporate-level concepts of corporate identity, branding, communication, image and reputation. It has thus been argued that there should be greater integration across these concepts coupled with a reappraisal of the marketing philosophy at the organisational level. Balmer has concluded that such an integration represents a new phase of marketing thought which he has termed 'Corporate Marketing'. There has also been increased concern with corporate ethics and aspects of corporate social responsibility, due to the growing interest in corporate activities by various stakeholders including consumers, employees, the community at large and the Government. Hence, for many contemporary organisations, an explicit CSR and ethical remit coupled with a heightened awareness of the strategic importance of Corporate Marketing appears to be of critical importance in comprehending and managing these entities. To date, the relationship between Ethics and Corporate Marketing (‘Ethical Corporate Marketing’) in combination with CSR has received little published attention. A major objective of this special edition is to examine what we believe to be important and emerging interfaces in greater detail. Closing date for submission is 30th June 2008. Further details are available for download here.
Special edition call for papers - European Journal of Marketing (EJM) 'Identity Perspectives on Corporate and Organizational Marketing'.
The announcement of this special edition forms part of the celebration to mark the 10th anniversary of the first special of the EJM devoted to corporate identity and on the occasion of the 10th symposium of the International Corporate Identity Group (ICIG). Currently, there is burgeoning interest in the nascent area of corporate and organizational marketing and renewed interest in the corporate identity by marketing scholars both in Europe and North America. This special aims to reflect recent advances in research and scholarship in these areas. Closing date: 31st March 2008. Further details are available for download from the Journal.
