Welcome to the International Centre for

Corporate Marketing and Corporate Branding Studies

Amongst other free resources, the Centre also provides a list of Corporate Marketing, Corporate Branding and Corporate Identiy related Journal papers, as identified by the centre for relevance under publications and abstracts plus a blog dedicated to Corporate Marketing.

Over the last two decades there has been increased academic and practitioner interest in the inter related corporate-level concepts of corporate identity, corporate branding, corporate communication, corporate image and corporate reputation. Such an integration represents a new phase of marketing thought which has been termed corporate marketing. It has also been argued that there should be greater integration across these concepts coupled with a reappraisal of the marketing philosophy at the organisational level. There has also been increased concern with corporate ethics and aspects of corporate social responsibility (CSR), due to the growing interest in corporate activities by various stakeholders including consumers, employees, the community at large and the Government. Hence, for many contemporary organisations, an explicit CSR and ethical remit coupled with a heightened awareness of the strategic importance of Corporate Marketing appears to be of critical importance in comprehending and managing these entities.