Welcome to the International Corporate Identity Group (ICIG)

The International Corporate Identity Group (ICIG) was founded in 1994 and formally launched at the House of Lords in London in 1995. Its purpose is to provide a collegial forum for academic and practitioner insight on the domain where research, scholarship and, best-practice is focused upon an integration of the inter related corporate-level concepts of corporate identity, corporate branding, corporate communication, corporate image, corporate reputation and corporate social responsibility.

Such an integration represents a relatively new phase of marketing thought which has been termed corporate marketing.

The ICIG although proud of its British roots is interdisciplinary and international in scope, membership and ethos. Professor John Balmer is the ICIG Chairman and Founder and has individually and collaboratively organised annual symposiums with ICIG colleagues since launch including: London, Glasgow, Brighton, Bradford, Edinburgh, Slovenia, Switzerland, Spain, Denmark, Malaysia and South Africa.

In addition to supporting and disseminating information about the annual ICIG symposiums, this website also provides a list of corporate identity and corporate brand management papers identified globally for their quality and relevance under publications and abstracts.

A blog dedicated to corporate identity and corporate brand management is also available.