Founders of the Centre

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Professor John M.T. Balmer                   Dr. Shaun Powell

                 Brunel University                             Heriot Watt University

                    London, UK                                      Edinburgh, UK

              

The centre is non commercial and supports academics, practitioners, managers and post graduate research students interested in corporate and organizational marketing, identity and branding. Access to the resources are open to all visitors.

Professor Balmer is also the chairman of the International Corporate Identity Group (ICIG), launched at the House of Commons in London in 1995, and has since produced many papers and co-edited at least 12 special editions of journals including: European Journal of Marketing (1997, 2001, 2003, 2006); International Journal of Bank Marketing (1999); Journal of Corporate Communications (1999); International Studies of Management and Organizations (2003, 2006), British Journal of Management (2007) and the Journal of Business Ethics (2006/7).

Dr. Powell has published a number of journal papers/book chapters and edited several special journal editions including: Corporate Communications: An International Journal (2007) and Journal of Brand Management (2007). He is currently co-editing a future edition of the European Journal of Marketing (with Professor Balmer) entitled 'Identity Perspectives on Corporate and Organisational Marketing' and a special edition of the Journal of Business Ethics entitled 'Ethical Corporate Marketing'.

We are always happy to hear from others who are interested and active in our fields, whether academics, practitioners, managers or post graduate research students. We can be contacted via our online form. More information about current and past events is available here and event pictures are available here. We also provide access to a list of abstracts for relevent Corporate Marketing and related Journal papers as identified by the centre, under publications and abstracts.

We hope you enjoy your visits and the resources provided.