Call for Papers

Journal of Brand Management

Special Issue: Corporate brand management – a leadership perspective

Submission Deadline: 31st October 2011

 

The Journal of Brand Management is pleased to announce a special issue focused

on the recent development of corporate brand management and corporate-level

marketing. The management of corporate brands continues to attract the attention of

business and marketing academics.

 

In line with this increased importance, many multinational corporations have pruned

their product brand portfolios in favor of supporting their corporate brands. Such

changes highlight the role of leadership within corporate brand management.

As the economic clout of global brands increases, decisions about their management

become of paramount importance, raising new questions.

 

How can corporate brands be created and managed most efficiently and

successfully? How do existing theories and constructs need to be modified and what

new frameworks need to be developed for academic and practitioner use?

The aim of this special issue is to advance knowledge about corporate brand

management by disseminating new research and best company practices and by

encouraging the evolution of new research themes. To reach this goal, the special

issue will bring together leading practitioners and academics for a fruitful exchange

on challenges and opportunities of corporate brand management.

In terms of topics, the focus is on both empirical and theoretical work that assesses

the effectiveness of corporate brand management as well as other factors which

impact its efficiency.

The Guest Editors welcome submissions offering new and innovative insights. This

special issue accepts empirical studies, theoretical and conceptual papers on

contemporary topics surrounding the topic of corporate brand management.

Specific topics of interest include, but are not limited to:

 

• Corporate-level marketing and corporate brand management

• Relationship of corporate and product or services brand management.

• Corporate brand identity and mergers & acquisitions

• Relevance of corporate culture for corporate brand management

• Relevance of CEO for corporate brand leadership

 

The final date for submission is the 31st October 2011, for publication in the autumn

of 2012.

 

All submissions will be subject to JBMs normal double-blind peer review process and

will be managed by the Special Issue Guest Editors.

 

For further details about the special issue and to submit manuscripts please email one of the Guest Editors via Tim Brexendorf at Tim.Brexendorf@whu.edu

 

 

Established in 1994 and launched at House of Lords (England) in 1995 the International Corporate Identity Group (ICIG) was founded by Professor John M.T. Balmer with the aim of fostering a deeper understanding the strategic importance of corporate identity and its management. The ICIG draws on academic along with practitioner insights relating to corporate identity and, more recently, embraces the wider territory of corporate and organizational marketing where identity based perspectives are also highly salient. The issuance of the ICIG Statement on Corporate Identity (“The Strathclyde Statement”) by Balmer and Greyser represents, for instance, a significant advance on early characterizations of corporate identity and which stresses its strategic and multidisciplinary nature.

Previous symposiums have been held at various locations to date including Oxford University, The Queen Elizabeth II Conference Centre Westminster (UK), and in Glasgow, London, Brighton, Bradford, as well as Edinburgh where it was hosted by Dr Shaun Powell in 2007. It has also been hosted internationally in Slovenia by Dr Klement Podnar and Prof Zlatko Jancic.

Accordingly, the 14th ICIG symposium will be held in Segovia near Madrid in Spain at the IE school of Communication during September 2011, co-organised by Professor John M.T. Balmer and hosted byDr Laura Illia. Attendence is by invitation only and inviations have now closed. For more details about the 2011 symposium and the programme please visit: http://www.icig.ie.edu/index.php

 

Alternatively for information about previous ICIG sympoiums within this web site please click here

 

A guest edited special edition by this centres directors (Professor John M.T. Balmer and Dr Shaun M. Powell) has been produced in the European Journal of Marketing (Vol. 45, No. 9/10)  entitled ‘Identity Perspectives on Corporate and Organisational Marketing’. This edition has now been fully published online and in hard copy.

Please see: 

http://www.emeraldinsight.com/journals.htm?issn=0309-0566&volume=45&issue=9

Table of Contents:

- Corporate marketing myopia and the inexorable rise of a corporate marketing logic: perspectives from identity based views of the firm

Professor John M.T. Balmer 

 

- Corporate social responsibility: a corporate marketing perspective

Dr. Diogo Hildebrand, Professor Sankar Sen, Professor C.B. Bhattacharya

 

- The Nexus between Ethical Corporate Marketing, Ethical Corporate Identity and Corporate Social Responsibility: An Internal Organisational Perspective

Dr. Shaun M. Powell 

 

- Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy

Professor John M.T. Balmer 

 

- Identification with an organisation as a dual construct

Dr. Klement Podnar, Dr. Ursa Golob, Prof. Zlatko Jancic 

 

- The Role of Other Customer Effect in Corporate Marketing: Its Impact on Corporate Image and Consumer-Company Identification

Dr. Elif Karaosmanoglu, Dr. Ayse Banu Elmadag Bas, Dr. Jingyun Kay Zhang 

 

- Corporate marketing in the stock market: The impact of company identification on individuals’ investment behaviour

Dr. Jaakko Aspara, Prof. Henrikki Tikkanen 

 

- Acquisitions and network identity change

Dr. Christina Öberg, Dr. Christina Grundström, Petter Jönsson 

 

- Corporate Identity as an Enabler and Constraint on the Pursuit of Corporate Objectives

Prof. Shirley Rose Leitch, Prof. Sally J Davenport 

 

- Internal Branding Process: Key Mechanisms, Outcomes and Moderating Factors

Dr. Khanyapuss Punjaisri, Prof. Alan Wilson 

 

- Brand Heritage and the Renaissance of Cunard

Dr. Bradford T. Hudson 

Jan 2010: the centre has now fully updated the publications area through to the end of 2009, producing a list of key International academic research and/or practitioner publications covering the interrelating areas of corporate marketing, corporate branding, corporate identity, corporate image, Corporate Social Responsibility and Ethical Identity. Each of these have been selected by the centres experts for use by academics, practitioners, CEO's, marketing managers, communication managers or students, looking for support in these areas. Access is free and can be found by clicking here

The International Corporate Identity Group (ICIG) recently held its latest Symposium in Bled, Slovenia,  organised by Dr Klement Podnar and Prof Dr Zlatko Jančič plus colleagues from the University of Ljubljana. Details and visuals from the event can be found in the event and picture gallery areas of this web site. The focus of the symposium was 'Contemplating the Corporate Communications, Corporate Marketing and Identity Curricula: What Should Students Learn and Managers Know?'.

Later in 2010 the ICIG will continue to formally celebrate 15 years since inception, under the directorship of Professor John Balmer, with an invite only symposium to be hosted via colleagues in Switzerland, with the focus on 'Identity- Based Leadership - Corporate Branding, Identity and Corporate Marketing and the Strategic Leadership of Organisations'.

 

Over the past few years we have seen Corporate Social Responsibility, and also Sustainability continue to increase onto the business agenda, for companies large and small. This has significant ramifications and relevence to Corporate Marketing and Branding. The centre would like to invite those of you that are facing or dealing with issues relating to CSR or Sustainability to get involved here and post your response in this forum thread as views or experiences around these issues, within the context of a corporate brand and corporate reputation.

These can be top of mind thoughts/ideas, examples of your own case studies, practitioner discussion, academic debate or even calls for help on the above (please articulate the issues and concerns you face).

The Journal of Business Ethics announces a special issue focussing on the interfaces among corporate ethics, corporate marketing and corporate social responsibility (CSR). Over the last two decades there has been increased academic and practitioner interest in the corporate-level concepts of corporate identity, branding, communication, image and reputation. It has thus been argued that there should be greater integration across these concepts coupled with a reappraisal of the marketing philosophy at the organisational level. Balmer has concluded that such an integration represents a new phase of marketing thought which he has termed 'Corporate Marketing'. There has also been increased concern with corporate ethics and aspects of corporate social responsibility, due to the growing interest in corporate activities by various stakeholders including consumers, employees, the community at large and the Government.

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Established in 1994 and launched at the House of Lords in 1995 the International Corporate Identity Group (ICIG) was founded by John Balmer with the aim of furthering our understanding of the corporate identity concept among scholars and practitioners in international contexts. To celebrate the 10th ICIG symposium a group of distinguished speakers delivered a number of papers on a broad range of corporate marketing topics in celebration of this important milestone.

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Special edition call for papers - European Journal of Marketing (EJM) 'Identity Perspectives on Corporate and Organizational Marketing'. The announcement of this special edition forms part of the celebration to mark the 10th anniversary of the first special of the EJM devoted to corporate identity and on the occasion of the 10th symposium of the International Corporate Identity Group (ICIG). Currently, there is burgeoning interest in the nascent area of corporate and organizational marketing and renewed interest in the corporate identity by marketing scholars both in Europe and North America. This special aims to reflect recent advances in research and scholarship in these areas. Closing date: 31st March 2008. Further details are available for download here or at the European Journal of Marketing.

Visitors can benefit from  access to a list of abstracts from various International journals as selected for their relevance.  Links through to the publishers has also been provided for information on further download if/as required. More information is available here.