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Corporate Brands, Corporate Social Responsibility and Sustainability

Posted on Friday, September 12, 2008 at 07:30AM by Registered CommenterDr Shaun Powell (Centre for Corporate Marketing) | Comments2 Comments
Over the past few years we have seen Corporate Social Responsibility, and also Sustainability continue to increase onto the business agenda, for companies large and small. This has significant ramifications and relevence to Corporate Marketing and Branding. The centre would like to invite those of you that are facing or dealing with issues relating to CSR or Sustainability to get involved here and post your response in this forum thread as views or experiences around these issues, within the context of a corporate brand and corporate reputation.

These can be top of mind thoughts/ideas, examples of your own case studies, practitioner discussion, academic debate or even calls for help on the above (please articulate the issues and concerns you face).

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Reader Comments (2)

Regarding the above mentioned, it would be interesting to discuss what the best way would be for Nestle to handle their current PR situation.

How do they deal with it when they say they're unable to use sustainable suppliers until 2015. Is it just a case of damage control until then!?
April 7, 2010 | Unregistered CommenterRoss
I think this topic is becoming more and more relevant as time goes on...

The major corporations are realizing that it is the relationship that they have with their consumers, and quite frankly, the best way to build that relationship is on these social sites such as facebook and twitter.

If you just keep your eyes open you will see that more and more national companies are getting involved. I've never seen as many "follow me on twitter" or "friend me on facebook" icons during regular tv commercials before now.

Social media is here my friend...

Would love to hear your thoughts about how this topic has came back around and is very alive right now. :)

Best Regards,
Justin Glover
July 25, 2010 | Unregistered CommenterJustin Glover

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