Established in 1994 and launched at House of Lords (England) in 1995 the International Corporate Identity Group (ICIG) was founded by Professor John M.T. Balmer with the aim of fostering a deeper understanding the strategic importance of corporate identity and its management. The ICIG draws on academic along with practitioner insights relating to corporate identity and, more recently, embraces the wider territory of corporate and organizational marketing where identity based perspectives are also highly salient. The issuance of the ICIG Statement on Corporate Identity (“The Strathclyde Statement”) by Balmer and Greyser represents, for instance, a significant advance on early characterizations of corporate identity and which stresses its strategic and multidisciplinary nature.

Previous symposiums have been held at various locations to date including Oxford University, The Queen Elizabeth II Conference Centre Westminster (UK), and in Glasgow, London, Brighton, Bradford, as well as Edinburgh where it was hosted by Dr Shaun Powell in 2007. It has also been hosted internationally in Slovenia by Dr Klement Podnar and Prof Zlatko Jancic.

Accordingly, the 14th ICIG symposium will be held in Segovia near Madrid in Spain at the IE school of Communication during September 2011, co-organised by Professor John M.T. Balmer and hosted byDr Laura Illia. Attendence is by invitation only and inviations have now closed. For more details about the 2011 symposium and the programme please visit: http://www.icig.ie.edu/index.php

Alternatively for information about previous ICIG sympoiums within this web site please click here