A guest edited special edition by this centres directors (Professor John M.T. Balmer and Dr Shaun M. Powell) has been produced in the European Journal of Marketing (Vol. 45, No. 9/10)  entitled ‘Identity Perspectives on Corporate and Organisational Marketing’. This edition has now been fully published online and in hard copy.

Please see: 

http://www.emeraldinsight.com/journals.htm?issn=0309-0566&volume=45&issue=9

Table of Contents:

- Corporate marketing myopia and the inexorable rise of a corporate marketing logic: perspectives from identity based views of the firm

Professor John M.T. Balmer 

- Corporate social responsibility: a corporate marketing perspective

Dr. Diogo Hildebrand, Professor Sankar Sen, Professor C.B. Bhattacharya

- The Nexus between Ethical Corporate Marketing, Ethical Corporate Identity and Corporate Social Responsibility: An Internal Organisational Perspective

Dr. Shaun M. Powell 

- Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy

Professor John M.T. Balmer 

- Identification with an organisation as a dual construct

Dr. Klement Podnar, Dr. Ursa Golob, Prof. Zlatko Jancic 

- The Role of Other Customer Effect in Corporate Marketing: Its Impact on Corporate Image and Consumer-Company Identification

Dr. Elif Karaosmanoglu, Dr. Ayse Banu Elmadag Bas, Dr. Jingyun Kay Zhang 

- Corporate marketing in the stock market: The impact of company identification on individuals’ investment behaviour

Dr. Jaakko Aspara, Prof. Henrikki Tikkanen 

- Acquisitions and network identity change

Dr. Christina Öberg, Dr. Christina Grundström, Petter Jönsson 

- Corporate Identity as an Enabler and Constraint on the Pursuit of Corporate Objectives

Prof. Shirley Rose Leitch, Prof. Sally J Davenport 

- Internal Branding Process: Key Mechanisms, Outcomes and Moderating Factors

Dr. Khanyapuss Punjaisri, Prof. Alan Wilson 

- Brand Heritage and the Renaissance of Cunard

Dr. Bradford T. Hudson