Call for Papers

Journal of Brand Management

Special Issue: Corporate brand management – a leadership perspective

Submission Deadline: 31st October 2011

The Journal of Brand Management is pleased to announce a special issue focused

on the recent development of corporate brand management and corporate-level

marketing. The management of corporate brands continues to attract the attention of

business and marketing academics.

In line with this increased importance, many multinational corporations have pruned

their product brand portfolios in favor of supporting their corporate brands. Such

changes highlight the role of leadership within corporate brand management.

As the economic clout of global brands increases, decisions about their management

become of paramount importance, raising new questions.

How can corporate brands be created and managed most efficiently and

successfully? How do existing theories and constructs need to be modified and what

new frameworks need to be developed for academic and practitioner use?

The aim of this special issue is to advance knowledge about corporate brand

management by disseminating new research and best company practices and by

encouraging the evolution of new research themes. To reach this goal, the special

issue will bring together leading practitioners and academics for a fruitful exchange

on challenges and opportunities of corporate brand management.

In terms of topics, the focus is on both empirical and theoretical work that assesses

the effectiveness of corporate brand management as well as other factors which

impact its efficiency.

The Guest Editors welcome submissions offering new and innovative insights. This

special issue accepts empirical studies, theoretical and conceptual papers on

contemporary topics surrounding the topic of corporate brand management.

Specific topics of interest include, but are not limited to:

• Corporate-level marketing and corporate brand management

• Relationship of corporate and product or services brand management.

• Corporate brand identity and mergers & acquisitions

• Relevance of corporate culture for corporate brand management

• Relevance of CEO for corporate brand leadership

The final date for submission is the 31st October 2011, for publication in the autumn

of 2012.

All submissions will be subject to JBMs normal double-blind peer review process and

will be managed by the Special Issue Guest Editors.

For further details about the special issue and to submit manuscripts please email one of the Guest Editors via Tim Brexendorf at Tim.Brexendorf@whu.edu