Corporate Marketing Blog

Useful publications area of web site updated

2010-01-29T04:35:32Z

Jan 2010: the centre has now fully updated the publications area through to the end of 2009, producing a list of key International academic research and/or practitioner publications covering the interrelating areas of corporate marketing, corporate branding, corporate identity, corporate image, Corporate Social Responsibility and Ethical Identity. Each of these have been selected by the centres experts for use by academics, practitioners, CEO's, marketing managers, communication managers or students, looking for support in these areas. Access is free and can be found by clicking here

ICIG Symposium held in Slovenia and another planned for 2010

2010-01-28T07:49:37Z

The International Corporate Identity Group (ICIG) recently held its latest Symposium in Bled, Slovenia, organised by Dr Klement Podnar and Prof Dr Zlatko Jančič plus colleagues from the University of Ljubljana. Details and visuals from the event can be found in the event and picture gallery areas of this web site. The focus of the symposium was 'Contemplating the Corporate Communications, Corporate Marketing and Identity Curricula: What Should Students Learn and Managers Know?'.

Later in 2010 the ICIG will continue to formally celebrate 15 years since inception, under the directorship of Professor John Balmer, with an invite only symposium to be hosted via colleagues in Switzerland, with the focus on 'Identity- Based Leadership - Corporate Branding, Identity and Corporate Marketing and the Strategic Leadership of Organisations'.

Corporate Brands, Corporate Social Responsibility and Sustainability

2008-09-12T07:30:17Z

Over the past few years we have seen Corporate Social Responsibility, and also Sustainability continue to increase onto the business agenda, for companies large and small. This has significant ramifications and relevence to Corporate Marketing and Branding. The centre would like to invite those of you that are facing or dealing with issues relating to CSR or Sustainability to get involved here and post your response in this forum thread as views or experiences around these issues, within the context of a corporate brand and corporate reputation.

These can be top of mind thoughts/ideas, examples of your own case studies, practitioner discussion, academic debate or even calls for help on the above (please articulate the issues and concerns you face).

Call for papers on 'Ethical Corporate Marketing'

2008-02-22T18:18:37Z

The Journal of Business Ethics announces a special issue focussing on the interfaces among corporate ethics, corporate marketing and corporate social responsibility (CSR). Over the last two decades there has been increased academic and practitioner interest in the corporate-level concepts of corporate identity, branding, communication, image and reputation. It has thus been argued that there should be greater integration across these concepts coupled with a reappraisal of the marketing philosophy at the organisational level. Balmer has concluded that such an integration represents a new phase of marketing thought which he has termed 'Corporate Marketing'. There has also been increased concern with corporate ethics and aspects of corporate social responsibility, due to the growing interest in corporate activities by various stakeholders including consumers, employees, the community at large and the Government.

10TH ICIG Symposium held at Brunel University (30th November 2008)

2007-12-04T22:30:58Z

Established in 1994 and launched at the House of Lords in 1995 the International Corporate Identity Group (ICIG) was founded by John Balmer with the aim of furthering our understanding of the corporate identity concept among scholars and practitioners in international contexts. To celebrate the 10th ICIG symposium a group of distinguished speakers delivered a number of papers on a broad range of corporate marketing topics in celebration of this important milestone.

Call for papers - European Journal of Marketing (closing date 31st March 08)

2007-06-18T12:11:19Z

Special edition call for papers - European Journal of Marketing (EJM) 'Identity Perspectives on Corporate and Organizational Marketing'. The announcement of this special edition forms part of the celebration to mark the 10th anniversary of the first special of the EJM devoted to corporate identity and on the occasion of the 10th symposium of the International Corporate Identity Group (ICIG). Currently, there is burgeoning interest in the nascent area of corporate and organizational marketing and renewed interest in the corporate identity by marketing scholars both in Europe and North America. This special aims to reflect recent advances in research and scholarship in these areas. Closing date: 31st March 2008. Further details are available for download here or at the European Journal of Marketing.

Journal abstracts available

2007-06-09T22:55:27Z

Visitors can benefit from access to a list of abstracts from various International journals as selected for their relevance. Links through to the publishers has also been provided for information on further download if/as required. More information is available here.

What is Corporate and Organizational Marketing ?

2007-06-09T21:04:12Z

Since the 1950's various concepts have captured the imagination of scholars and practitioners (organizational identity, corporate identity, corporate branding, corporate image, corporate reputation and corporate communications). Each of these concepts has their own intellectual roots and practice based adherents and whilst individual corporate-level concepts provide a powerful, and radical, lens through which to comprehend organizations, individual perspectives are necessarily limited.

Call for papers - Corporate Communications: An International Journal (CCIJ)

2007-04-27T13:25:09Z

The CCIJ has asked us to promote the following two calls for papers:

Special issue on 'Communicating organizational change' - deadline for submission is 15th October 2007 - more information here

Special issue on 'Integrated communications' - deadline for submission is 1st January 2008 - more information here

9th International Symposium of the ICIG (Edinburgh)

2007-04-19T16:21:31Z

Our 9th International Symposium of the International Corporate Identity Group (ICIG) was held in Edinburgh during March 2007 within the prestigious Balmoral Hotel. This symposium aimed to reflect the recent upsurge in scholarly interest in corporate and organizational marketing and the branding of organizations, as well as reflecting renewed academic interest in corporate identity.

The Symposium considered Corporate and Organisational Marketing and the interlink with:

Branding of Large or Small to Medium Sized Organizations

Employee behaviour as a component of the organizational brand

Organizational Identity/identification and the brand

Corporate Identity

Visual Identity

Corporate Communications

Corporate Social Responsibility

Pictures of the event are available here.